With the death of keyword saturation, many search engine optimizers and webmasters have asked how content can be structured most effectively on their website. After all, it’s not like Google ignores your content. In fact, the reverse is true. Google has evolved in its approach to websites, and now has the capability to understand your page’s information better than ever before. This is largely due to the brain of Google: LSI.

What is LSI?

LSI, or Latent Semantic Indexing, is a new search engine robot approach to “reading” the content on a page. Rather than simply looking at how often you repeat specific words, it will determine the subject of the page’s content. It does this by seeing how words interrelate. Beyond merely understanding words, LSI can understand synonyms, see how words connect to one another, and figure out what category the content falls into. As such, rather than just giving searchers results that contain the “right words,” it can give content that is relevant to the topic they’re searching for. This means better and more comprehensive results.

How you can use LSI.

LSI is designed to read your content and figure out what subject you’re writing about without you doing anything extra. This means that the best possible approach is to write high quality content that’s likely to get reader attention and be spread across the web. However, there are a couple things you can do to be sure that you’re helping Google examine your page accurately.

There are two major tools, both provided by Google, that will let you find terms and phrases that are appropriately “on topic.” The Google Keyword Tool, a part of Google Adwords, will allow you to find frequently searched for words and phrases that are connected to the keywords you are already using. Simply typing a few of your current keywords into the tool, then hitting “get keyword ideas” will bring up a list of 100 to 200 results. In addition, Google Sets can provide a full list of terms related, closely or more distantly, to keywords that you’re already targeting.