How to Give Your Content Keyword Lovin’

December 14, 2010 By Leave a Comment
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While hitting a specific percent for keyword density is now a defunct technique, that doesn’t mean that keywords are no longer important. What it does mean, however, is that repetition will no longer suffice to make the search engines aware of your content. So, how can you give your keywords some love, and make sure the search engines notice it?

Use exact matches.

If your page contains the exact phrase that a searcher looks for, you’re much more likely to be seen as a “relevant result” by the search engines. As such, if you want to appear under any specific words or phrases, be certain to include that exact phrase at least once in your content. You will want this to be a word for word, letter for letter rendition of the search term that you’re expecting people to use.

Use related terms.

In addition to having the exact keywords, you will want to use terms that are related. The Google Keyword and Sets tools both provide an opportunity to find words and phrases that Google thinks are connected. The more you use related terms, the more appropriate Google will think the content is.

Be Bold (and Italic)

When you use your keyword in the content, don’t be afraid to put it in bold or italics. While the amount of weight given isn’t significantly different, these stylistic changes do help the keywords stand out to your visitors, both organic and robotic.

Organize Your Content

Use headers and sub-headers, along with the appropriate HTML tags, to organize the content on your page. When you do so, be certain to place appropriate keywords in the different headers of your content.

Provide a Shiny, Shiny Title

Google has come right out and said that meta titles and descriptions are an important part of how they rank results. As such, using important keywords and key phrases in your title and meta description will help your relevance.

Make a First Impression

Words used in the first paragraph, or about the first seventy-five words of content, will be seen as more relevant than keywords placed elsewhere, so be sure to include your important key phrases here

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Reasons Why Search Engine Spiders are So Effective

October 18, 2010 By Leave a Comment
Sometimes, looking for information online is very like the proverbial, “looking for a needle in a haystack.” Without the right, relevant information, searching online for good information can be quite an overwhelming process. Very often, people spend long periods of time and lots of money to secure businesses that will perform searches for them. This is important especially for businesses whose goal is to generate income through online efforts and where using the right keywords is of the highest importance.

In order for online searches to return the most thorough information possible, many online companies employ the use of spiders or crawlers. These little robots of code are used specifically to find and return a site’s index pages and follows links from page to page. When the code launches a search, it goes up and down each page of a website to look for matches to the keywords or keyword phrases that was entered into the search engine.

Crawlers are also used to locate other particular searches that pertain to products, reviews and content on blogs and web pages. Crawlers can also be designed to look for images on the search engines. This is why it is also important to tag images and code them accordingly, especially those images that require image tags for indexing within the search engine. With image tags, you can type in keywords for better search results. When seekers are on search engines, it is much easier to search for detailed descriptions of the photo or image if it has a name on it.

Spiders thrive off of fresh content and fresh material, so therefore it is important for the business’ site to supply their web page with good content on a consistent basis. This applies to web content, blogs, articles and posto images. Being thorough on this alllows visitor to locate the information they need.

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How Search Engines Aid in Homework

September 23, 2010 By Leave a Comment
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Anytime a person searches for something online, they summons their favorite (or default) search engine to try and find the best possible links to the information they need. Students rely heavily on the Internet to complete their schoolwork and will usually visit several sites to compile an assortment of information and reference material to complete their homework.

Search engines generally rank websites according to keyword popularity and traffic frequency. Many companies who want to be discovered online will generally fill their sites with content that is pertinent to their focus area. They take great care to ensure that their keywords are relevant, properly placed and that their content is both engaging and entertaining. Most sites where students go for homework research will have archives of information that the student can access as well as current information that they can use.

When students prepare to find relevant sites on their topic(s), they will invariably find the closest keyword(s) that will help them narrow their topics and find the material. Search engines do the exhaustive job of finding and returning those sites to the user so as to maximize their visit and to give them the most relevant sites to their request.

Although some of more popularly-known search engines will often be accessed first, there can also be a wealth of information found within the smaller, lesser-known search engines as well. Although they will likely often contain much of the same information as the bigger search engines, there are always possibilities that the user can find more detailed information from the smaller search engines.

Search engines are known for returning finds on text-based links, but the engines can also return finds based on photos, maps and geographical locations. This is very helpful for homework that needs more detailed information provided outside the context of links and articles that relate to the subject. Although keywords are still an important component of this type of search, the returns from the search engine will come in the form of maps or graphs, whichever is applicable.

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