Writing articles, essays, blog entries, and pages of content for your site can be a great way to get more visitors. Well written content goes beyond just tugging people in as well. If your content is good enough, you can create a spontaneous army of viral marketers – visitors who share your site via their own blog, their Facebook or Twitter account, email, or local graffiti. This well written content starts with your headline. To get the most out of it, you will need a headline so hypnotically engaging that visitors have no choice but to click on the link. Here’s how to do that.

1. Use Action Words and Catch Words

Be bold in your use of language when you write this content. Don’t just tell people that you will tell them about the “neatest approaches.” Tell them that you’re going to give them the “most killer techniques,” “approaches that are surefire hits,” and so on.

2. Be Current

There are plenty of news stories, viral videos, upcoming movies, and popular trends that are a part of modern culture. Make current cultural references that will catch peoples eyes, such as “Five Vampires that are Cooler than the Ones in Twilight.”

3. Give a Question, Not an Answer

The point of your title is to arouse curiosity in your visitor, not to provide them with a one sentence solution. Rather than saying “Ways to Improve Your Gardening through Creative Irrigation” you could say “Creative Ways to Improve Your Gardening that You Never Would Have Thought Of.” Remember that suspense is your friend.

4. Use Numbers, Lists, and How-Tos

Rather than just throwing out your content, number it or organize it in a way that makes it easy to read. “The Five Most Hilarious Movie Moments” is simply more likely to get visitors than “The Most Hilarious Movie Moments.”

If you’re looking for examples of what good headlines are, there is no better site to look up to than Cracked. Feel free to visit it now, and see if you aren’t sucked into at least one of the articles right off the bat.