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There was a time not so long ago when a company such as Google would need to have tons of people doing manual, often rote tasks. Of course, the entire nature of search engines is that they rely heavily on the ever-growing power of computers. With a computer, rote work becomes a lot less frequent and far fewer people are needed. However, such an approach may have the flaw of a lack of the human touch about it.
Google has had a long lasting problem with websites and their often mediocre or worse content. Simply put, a lot of sites were “optimized” for a particular keyword and ended up having little more than tons of the keyword placed throughout the page with little genuine content holding it together. Far too often, this led to bad quality websites being at or near the top of the search queue, while better sites lagged behind.
A website is really only as good as its content, so perhaps it would be best if companies like Google stepped backward in time and hired people specifically to review website quality for websites vying to get onto the critical first two pages of search results. While this could easily employ a team of hundreds of people full-time, it might end up producing better quality search results. In the end, this could end up putting better quality information and better-produced sites at the top of the search results, where they belong in the first place.
