Image via Wikipedia
SEO stands for Search Engine Optimization and is used to improve a web pages rankings when being searched for. With search engines, the higher your page is ranked the more visititors you will receive from the search engine’s customers. Having a higher page rank then other sites allows your site to be placed near the top of the search results. This, of course, is where you want your page to be to allow for the best results.
Many times SEO targets various types of search results and not just in text form. Search results are also ranked within the image, video, and local categories. Optimizing a website is usually done by the website designer or by the marketing personel for the company. As a part of the SEO strategy, you must first consider what your customer is searching for, how a search engine works, which search engines are preferred, and what your customers are typing in the search field.
In order to accomplish the task of optimizing your website, you may need to edit the HTML code and the content to allow you to increase the relevance of certain keywords.
There is also wrong ways to get your website higher on the search list. These tactics are frown upon by search engine providers and can result in having your website removed from their search engines. Some of the tactics are known as black hat SEO and involve tactics such as hiding keywords in the website background with the same color font or even hiding them off the page. Either way, you want to avoid companies that will involve you in that practice.










