Finding the demographics for visitors who look at your site is a great way to customize your material. After all, you will use different language, types of promotions, and cross promotions based on the gender, age, and other interests of your visitors. But what about those of you who have a site that isn’t yet well established enough for you to get an accurate demographics report?
Using Shameless R&R
R&R takes on a new meaning when it comes to the world of web development. The first R here represents “rip-off,” while the second represents “replicate.” Rather than using trial and error to determine what works best for you, you can see what established sites are already doing, and work on improving it from there. This will allow you to be more competitive. The same concept applies to demographic searches.
There are multiple public website reports which will track the general demographic statistics of popular websites. The procedure to find your targeted demographics is simple.
The Step-by-Step
Step One: Visit a public demographics site, such as Quantcast.
Step Two: Find a website that is popular and in the same category or niche as your site.
Step Three: Enter their site into the public demographics website and take a look at the results that you receive.
This report can be very thorough, including age categories, the type of education most visitors have received, how many children they have in the household, and common other interests.
How to Use This Report
There are many uses to these demographics. Learning the education level, age, and gender of your audience will allow you to customize your site to their needs and language. Not only can you adapt the word choice that you use, but you can use design elements that are more likely to be appealing to them.
It extends beyond this, however. You will be able to choose what sites to try to get links from or to advertise on, through PPC or cross-promotion, and what sites and resources you advise to your visitors. This is especially useful for affiliate marketers, since it will allow you to find the best possible ads.
