Search Engine Optimization and Marketing are proven tactics and skills you can use on your website and blog to increase daily hits and produce a constant flow of traffic to your home site. There are hundreds of different ways to ‘optimize’ your website, all of which involve features like link building, keyword optimization, and analytics to see what works and what doesn’t. Successful websites aren’t made overnight. They’re like businesses. They take work.
But let’s say you build a nice storefront and have a nice layout in the store. You’ve managed to get a shop in an area with a lot of foot traffic, and the time you’ve spent making your store appealing has paid off. People come in, check out the merchandise, and sometimes have good input on the way things are going. This is all good and well, but even if you have a lot of traffic, this won’t guarantee revenue. You need people to buy into your service. You need ‘Page Conversions.’
A conversion happens when someone who is just wandering along your ‘storefront’ sees a product or service they want, and they are ‘converted’ from browser to customer. You want customers, not window shoppers. A good website will convert their customers seamlessly, without any apparent effort from the consumer’s end.
Too many websites are cluttered with advertisements, pop-ups, and are unclear about the real purpose of the website. A skillfully optimized website will be clutter-free, and guide the consumer with a user-friendly interface, ‘digestible content,’ and clear calls to action. The consumer needs to know why he or she is at your website, what it is you are offering, and why it is relevant to them and their needs.
Finally, in seeking to gain more conversions, you want to have a simple website layout, and you want to provide trustworthy evidence of your authenticity as a business. No matter how good things look on the outside, if you can’t establish trust, you won’t get conversions – just like any business, electronic or brick-and-mortar.
